Dreamforce 2015: More than 77% of customers are not engaged


As Dreamforce 2015, one of the biggest software conference in the world organised by Salesforce, the customer success platform, kicked off, today in San Francisco, the focus was on the new kind of customer.

“I’m thrilled that Dreamforce has become the biggest software conference in the world, and this Dreamforce is the most exciting ever,” said Marc Benioff, chairman and CEO, Salesforce. “Dreamforce celebrates the success of our customers, and how they have connected with their customers in entirely new ways.”

The 13th annual Dreamforce conference (Sept 15-18, 2015) is expected to welcome more than 160,000 registered attendees from more than 78 countries, with an additional 10 million viewers expected to join online.

Welcome to a New Kind of Customer Success

The cloud is connecting everyone and everything, generating trillions of customer interactions. Soon there will be six billion smartphones, three billion people on social networks and more than 75 billion connected products — all of which are generating massive amounts of data. And behind every device, every app, every thing—is a customer. That’s why customer relationship management has never been more important. This is the Internet of Customers — where companies can connect to their customers through the next generation of devices, apps and products.

However, companies today are disconnected from their customers and data. More than 77 percent of customers are not engaged with companies they do business with, and less than one percent of a company’s customer data is analyzed. Companies need a platform that manages every kind of business relationship, helps them know their customers like never before and builds deeper, more intelligent connections.

That’s why companies of every size and across every industry rely on the Salesforce Customer Success Platform to help them connect with their customers in a whole new way. For 16 years, Salesforce has led the industry in redefining CRM with cloud, social and mobile technologies, allowing companies to grow sales faster, deliver customer service everywhere, create 1:1 customer journeys, engage with customers in interactive communities, deliver analytics for every business user and build mobile apps lightning fast. And today, Salesforce is redefining CRM once again with new, innovative services to sell smarter with Salesforce IQ and unlock insights from the Internet of Things with the Salesforce IoT Cloud, powered by Thunder.


Today, Salesforce introduced SalesforceIQ, which it claims is the future of selling for every business. Powered by groundbreaking Relationship Intelligence technology, SalesforceIQ utilises advanced data science to analyse company relationships with prospects, customers and partners, and surface insights to drive businesses forward.

Salesforce is announcing two SalesforceIQ products:

  • SalesforceIQ for Small Business helps companies manage deals, accelerate pipelines and proactively guides SMBs through every step of the sales process, allowing them to focus on closing deals and building 1:1 relationships with their customers.
  • SalesforceIQ for Sales Cloud’s intelligent iOS, Android and Chrome apps supercharge productivity for the world’s #1 sales solution. Relationship Intelligence is integrated directly into sales reps’ email, allowing them to sell smarter, right from their inbox.

Connecting to the Internet of Customers with the Salesforce IoT Cloud

Salesforce also unveiled today the Salesforce IoT Cloud, which connects billions of events from devices, sensors, apps and more from the Internet of Things to Salesforce, unlocking insights from the connected world that empower anyone to take the right action, for the right customer, at the right time.

The IoT Cloud is powered by Thunder, a massively scalable, real-time event processing engine built on a modern architecture and frameworks that can ingest billions of event streams. With IoT Cloud, business users can use intuitive, point-and-click tools to define, modify and set rules and logic for events that can trigger actions across the Salesforce Customer Success Platform.

At Dreamforce 2015, Salesforce will unveil the future of enterprise technology—exploring how cloud, social, mobile, data science and IoT technologies are transforming the customer experience.

In addition, the Dreamforce Cloud Expos will showcase the industry’s largest cloud ecosystem, featuring more than 400 partners demonstrating thousands of live solutions, including many of today’s most cutting-edge enterprise technologies. And with more than 1,600 customer-led sessions, Dreamforce will showcase how companies of all sizes, from Fortune 500 enterprises to startups, are creating deeper relationships with their customers.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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