Fujitsu unveils its Retail Engagement Analytics platform

Information and communication technology (ICT) company, Fujitsu, has released Retail Engagement Analytics (REA), an updated version of its in-store analytics technology in booth #3905 at the US National Retail Federation’s Big Show in New York City. REA 2.0 is a cloud-based solution that uses RFID and IoT technologies to capture, monitor and analyze real-time customer behavior and gain deep, actionable insights about maximizing sales conversion rates.
“Our society has become increasingly digital, so it is imperative for brick-and-mortar retailers to become ‘connected retailers,” said Marc Janssens, Executive Vice President, Retail, Fujitsu America.
“Retailers need an in-store technology solution that will provide as much insight into their customers as available with online shopping platforms. 52% of customers still prefer to make purchases in a physical store2 and Fujitsu is dedicated to helping retailers leverage these untapped in-store insights to bring digital transformation from online to in-store. By changing the way they see their customers and utilizing the real-time insights from the Fujitsu REA 2.0 solution, retailers can provide a better in-store shopping experience, while optimizing their stores and driving sales,” he added.

Fujitsu’s REA 2.0

  • Real-time Monitoring: Offers retailers the ability to make immediate decisions to improve the shopping experience in real-time. For example, managers can quickly add staff to areas with high traffic or restock merchandise accordingly.
  • Video Analytics: Delivers deeper insights into customer behavior.
  • Queue Management: Monitors queue length and wait times to provide superior customer experience
  • Store Comparison: Compares store performance and A/B tests of new merchandising and store layout concepts
  • Alerting and Task Assignment: Improved alerting and staff task management capability allows retailers to turn insights into actions
  • Streamlined Infrastructure: Infrastructure advances enable retailers to collect, analyze and visualize a variety of data sources in real-time, at scale.

REA 2.0 also states that it allows the retailers to perform activities from staff allocation and store layout to product placement and check-out queues. The types of shopper behavior collected include the number of visits per period, zonal volume of visitors, traffic flow through the store, number of repeat visitors, dwell time and sales department conversions that can be tracked, visualized, monitored.

By leveraging information sources, including camera feeds, point-of-sale (POS) and enterprise systems and external data, retailers can achieve business outcomes in-store and across the retail enterprise with fact-based trend data to anticipate operational needs more effectively. Fujitsu has claimed that it will deliver a privately-hosted version of the solution over its own secure Fujitsu Cloud to address customer or country-specific privacy needs, delivered via company’s global network of data centers to meet security requirements of customers.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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