Salesforce has announced Salesforce Health Cloud, a new cloud-based patient relationship management solution empowering healthcare providers to go beyond health records and build stronger relationships with patients.
It enables providers to gain a complete view of the patient with integrated data from electronic medical records (EMRs), wearables and more; make smarter care decisions; engage with patients across their caregiver networks; and manage patient data.
Commenting on the new solution, Joshua Newman, MD, Chief Medical Officer, GM, Salesforce Healthcare and Life Sciences, said:
“The era of precision healthcare is upon us. Just like we use precision medicine to target more personalized treatments for cancer and other diseases, precision healthcare is enabling our customers to develop more meaningful, accurate and long-term relationships with patients. Health Cloud is a huge step forward in our industry’s transformation.”
As healthcare IT shifts toward the patient experience, new regulations such as the Affordable Care Act (ACA) and outcomes-based reimbursements are pressuring health providers to provide more comprehensive care and compete for patients like never before. At the same time, expectations of patients have shifted, as younger generations — digital natives who grew up with iPhones, Facebook and FitBits — are demanding that providers offer more tech-savvy ways of managing their care. In fact, 71% of millennials want their doctors to provide a mobile app to actively manage their health.1 And 63% would be interested in proactively providing their health data from wearables to their doctors, so they can monitor their well-being.1
Salesforce Health Cloud’s Patient Profile enables care coordinators to gain a complete view of their patients, from current conditions and medications, to scheduled appointments and lab results. Data for the profile is populated from multiple sources, including EMRs, medical devices, wearables and more. Patient information is presented in Health Cloud’s Timeline view that allows providers to understand the progression of a patient’s health journey. And by using the Patient Caregiver Map, providers can map household relationships, as well as all providers and specialists involved in a patient’s care.
Integrated Social Networking Tool
Salesforce Health Cloud’s Today screen alerts caregivers to timely issues, whether it is missed appointments or a need to refill medications. Rather than toggling between multiple systems, caregivers make smarter patient care decisions directly from the console by browsing tasks matched to individual patients and quickly acting upon them. In addition, by leveraging built-in Salesforce Chatter — an internal social networking tool — care coordinators review internal conversations taking place around selected patients, ensuring collaboration across the care network. Finally, providers can easily segment and manage patient populations, such as setting reminders for patients with high-blood pressure to schedule regular check-ins.
Health Cloud features Private Communities, which allow care coordinators to securely collaborate and assign tasks across a patient’s caregiver network. Private Patient Communities also helps patients view progress against a care plan, find answers quickly to common questions and connect with any provider in their network. Also, by extending Health Cloud to mobile platforms, providers can send messages to patients’ smartphones, reaching them where they live and work.