Mendix appoints Eric Poley as new VP Sales, North America

Boston based, Mendix, a Platform-as-a-Service (PaaS) provider, has announced the appointment of Eric Poley as its new Vice President of Sales, North America. Poley comes to Mendix with a rich SaaS sales experience having worked at Salesforce, Veracode and most recently at JW Player. Poley will be responsible for scaling Mendix’s North American sales organization to keep pace with growing demand for platforms that accelerate digital transformation through rapid delivery of web, mobile and IoT applications. He will be reporting to Derek Roos, CEO, Mendix. He will oversee the recruitment, training and management of Mendix’s North American sales team. Speaking on Poley’s appointment, Roos said, “We’ve reached an inflection point in the PaaS market, driven by the converging mega-trends of cloud, mobile, analytics and Internet of Things. Eric’s experience and proven track record are key to rapidly scaling our North American sales organization and seizing this enormous market opportunity.” Poley on his turn said, “Digital transformation is at the top of virtually every IT and business leader’s strategic agenda. With a proven platform backed by a best practices-based approach, Mendix is perfectly positioned to help organizations achieve their digital goals. I look forward to working with our talented team to aggressively grow our sales and strengthen our market leadership.” According to a company release, Poley implemented a new direct sales strategy at JW Player, “resulting in two consecutive years of 100 percent growth, the addition of over 4,500 new clients and an 85 percent increase in average deal size. There, his client base spanned 193 countries, with the solution serving more than 2 million publishers and 1.2 billion unique users each month.” Prior to JW Player, Poley served as VP of Sales at Veracode, where as one of the first 15 employees, he helped propel the company to being named one of America’s Most Promising Companies by Forbes. In addition, he was Marc Benioff’s first-ever hire to craft and execute’s enterprise sales practice, and was instrumental in positioning the firm for its 2004 IPO.

Abhinav Mohapatra

An author who has a keen interest for the ‘off-beat’ <!--more-->An author who has a keen interest for the ‘off-beat’, he has covered and explored multiple facets of the marketing, advertising

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