Rohit Mahna, GM of Financial Services, Salesforce said, “At Salesforce, our business is based on helping companies connect with their customers in entirely new ways, including helping advisors to act in the best interest of their clients. The opportunity has never been greater for financial services firms to transform and engage with clients in a deeper way.”
Salesforce has launched Shield, a solution to assist financial advisors, retirement plan providers and insurance agents to fulfill prevailing and developing industry regulation such as the US Department of Labor’s (DOL) Fiduciary Rule. Salesforce will team up with Deloitte to spread the reach of the offering with joint support, training and other expertise. Shield is integrated with the capabilities of Financial Services Cloud that provides firms the knack to capture client interactions and provide their compliance departments with visibility into communications between clients, advisors, agents and teams. Due to regulatory changes, the financial services industry is pushing its professional to be more transparent when it comes to managing their clients’ investments and finances. Recently, the DOL released its fiduciary rule, which requires fiduciaries, such as financial advisors and insurance agents, to make investment recommendations in the best interests of their clients.
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